For decades, Realtors have used the same, high-priced methods to generate new listings. Typically, agents have spent thousands of dollars printing and mailing costly notepads, postcards and calendars. While these systems can work, they can take years to create seller leads for real estate agents and their cost effectiveness is marginal at best.
A more efficient way for Realtors to generate listings is through the use of the internet. The dilemma is, most real estate agents don’t know where to start. Agents have been trained that the internet is a fantastic way to create buyer leads, but that the web won’t work to produce seller leads for real estate agents. I’m going to convince you how wrong that thinking is!
How to Get Started: What Sellers Look For
To effectively find home sellers, you need to recognize how the typical seller starts their process. Sellers want information. Most sellers want to learn what other houses in their neighborhood are selling for. They need to find out if it’s a good time for them to put their house on the market. When sellers want this data, they go online to get it.
Once online, the typical home seller will search for homes sold in their neighborhood. You need to make sure your website (or the website your purchasing your online real estate leads from) is giving the information the seller is seeking. Here’s what your website MUST provide to find home sellers:
-Access to Sold Prices: Buyers look for current listing information. Sellers look for the latest market data on every house sold in their neighborhood. There are far fewer existing websites that supply this information, so if your website does, you’ll be in a excellent position to capture internet listing leads.
-Comprehensive Market Statistics: In addition to specific sales prices, sellers also want statistics on the wider, local real estate market. Supplying detailing information on the number of active listing, recent sold houses, and average days on market will make a home owner much more likely to supply their information on online so you can capture internet listing leads.
-Ability to Request More Information: Sellers need to be in control. Never force information about your sales system on them. Instead, give them the option to request agent contact. All of the major websites that resell online real estate leads give sellers this option. Sellers want market data first, and then they want information on Realtors’ systems and services.
Cost: Direct Mail vs. Online Real Estate Leads
One of the major benefits of using the internet to generate Seller leads for Realtors is the price tag. While just one month of mailing to a neighborhood can cost well over $1,000, you can register with any of the national web sites that capture internet listing leads for less than $45 a month.
The best thing about these services is that when one of these websites capture internet listing leads, the seller is usually ready to sell now. Using neighborhood mailings, you’re mailing to every single home owner in the area no matter what their home selling intentions. There is no need to waste your money contacting hundreds and hundreds of home owners to find home sellers in the neighborhood.
There are several systems and providers available that detail how to generate Seller leads for Real Estate Agents. We keep a review site up to date to help other real estate agents save money on Realtor leads. You can read our reviews on systems to capture internet listing leads here.
[tags]Seller leads for Real Estate Agents, capture internet listing leads, online real estate leads[/tags]
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